Fine Art Printers upscales digital production with Xerox


Frome still left, Nirvar Nanoo (Altron Document Alternatives), Barry Hasleham (Altron Doc Methods), Ashesh Kalianjee (High-quality Artwork Printers), Chris Stoltz (XBC-IT), Arnoldus Jordaan (Altron Doc Methods), Denver Naidoo (Xerox operator)

Centurion-based mostly entire-support printing business Great Artwork Printers has upscaled its digital output by getting a Xerox Versant 4100 Push from XBC-IT through distributor Altron Doc Methods.

The household-owned small business, launched additional than 60 several years ago by the Kalianjee spouse and children and at this time managed by Ashesh Kalianjee, features a broad selection of printing services to walk-in, on the internet and corporate consumers alike, from simple commercial printing and enterprise playing cards to once-a-year experiences, significant-stop packaging, gift luggage, pharmaceutical insert printing and general promo printing, making use of both equally traditional litho and fashionable electronic gear.

“My qualifications was in the company business performing with IBM, but now I’m a 3rd-era Kalianjee printer and have been included with the organization for six years,” states Ashesh. “I’ve been an XBC-IT client for the earlier 4 yrs (such as the obtain of the Xerox Versant 2100) and feel that we have located our stage now that we’re doing the job with the field typical for digital printing.” Ashesh says the Xerox Versant 4100 was “a little bit of an impulse buy” but was produced with a powerful feeling of organization momentum.

“When I was 1st introduced to XBC-IT and Xerox, I could promptly notify that their dedication to the productivity of my organization was substantial,” he states. “This matched my pondering at the time, primarily because the machines we were working with were starting up to clearly show their age and getting ever more unreliable. So, rapidly-ahead a several years, and when the chance to obtain the initially Xerox Versant 4100 in South Africa came along, I couldn’t resist. It opens up new market place opportunities for us, but it usually takes us to the greatest attainable output degree, and finally that is in which I want the company to run.”

XBC-IT creation professional Chris Stoltz extra that the Xerox Versant 4100 will increase productiveness and improve software featuring, printing up to 400gsm. In addition, with PredictPrint Media management, it is as easy as scan, load and go. With print speeds up to 100ppm at complete impression high-quality, the Xerox Versant 4100 is a single of the swiftest and most flexible superior-overall performance output presses on the market place. Appropriate with a wide vary of media, from envelopes to labels, tabs and distinctive substrates like synthetics, polyesters, window clings, transfer paper and magnetic shares, operators can print on inventory as little as 98mmx146mm and as prolonged as 330mmx1.2m).

Sector-top print motor

It also functions Xerox’s sector-primary ultra-higher resolution print engine, which brings together 10-bit 1200×1200 RIP rendering with 2400×2400 imaging at the motor. In addition, it uses Xerox EA Very low Soften Dry Ink toner for tiny, uniform particles, traces and all round excellent picture good quality to competitive toners.

“Unlike the Xerox Versant 2100, the Xerox Versant 4100 supports heavier stocks, which opens up the marketplace for light packaging manufacturing – one thing we’ve required to supply our clients for really some time,” claims Ashesh. “As a business enterprise that started tiny – generally in my grandfather’s lounge – we have constantly been about helping lesser enterprises satisfy their printing requirements.

“Some of the smallest one-man prospects we worked with back in these days are now multimillion-rand corporates and nonetheless depend on our personalised support,” he suggests. “Part of my contemplating regarding the new Versant was how the included pace, reliability, quantity and media selections would support us keep prices reduced and as a result be ready to continue on servicing smaller clientele with limited-run, higher-impression electronic printing merchandise.”

Ashesh contends that, as a little enterprise, when you have an strategy and can realise it via packaging or printing, one particular working day you can turn out to be a potentially huge organization with that single idea. “If you are compelled to use an pricey and time-consuming litho solution to deliver your products thought to life, you could give up much too quickly, but with a electronic press like the Xerox Versant 4100, we can operate off 10, 20 or 100 samples or shorter operates and flip them close to exact day – or up coming working day with delicate die-cutting – and you’re on your way.”

The the vast majority of providers in South Africa are small corporations, and we can only succeed if we function alongside one another to mature collectively

With faster and extra price-effective procedure, the Xerox Versant 4100 make it possible for Great Art Printers to enhance the litho vs electronic cap, shifting some of the runs onto the electronic the place formerly it was litho.

When it arrives to supporting the new Xerox Versant, Ashesh states you ought to check your boundaries on exceptional situations with your suppliers, obtaining them “to action out of their convenience zone and mail somebody over to assistance with specified unconventional situations”.

“I can have that discussion with no excuses.”

Ashesh claims the approach is to improve the relatives business to become nationally recognised by increasing the overall digital footprint and introducing a lot more solutions like electronic labels and stage-of-sale products.

“This will always necessarily mean large investment on our section, but I believe that inspite of competitors from the even larger printing firms, we can nevertheless go for that market. XBC-IT has a highly regarded generation print footprint in the printing sector, but they continue to help smaller family firms like ours. The greater part of organizations in South Africa are tiny corporations, and we can only realize success if we operate alongside one another to increase with each other.”

About Altron Document Options
Altron Doc Methods (Adverts) is Africa’s primary document administration know-how and services firm, and the greatest Xerox distributor in the planet. It is the authorised Xerox distributor in 26 sub-Saharan African countries, providing the complete assortment of Xerox document devices, program alternatives and companies. Ads sorts portion of JSE-stated Altron Limited.

About Xerox
Xerox Holdings Corporation (NYSE: XRX) will make each working day operate improved. We are a office technological know-how company constructing and integrating software and hardware for enterprises significant and tiny. As clients find to control info across digital and bodily platforms, Xerox delivers a seamless, safe and sustainable encounter. No matter if inventing the copier, Ethernet, the laser printer or additional, Xerox has long described the modern day do the job encounter. Find out how that innovation continues at

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Ellen C. McGowan

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