Palm Printing Turns to Versafire EP from Heidelberg for Cost Effective Variable Data Printing


Palm Printing, a loved ones-owned industrial printer in Sarasota, FL, not long ago mounted a Versafire EP electronic print motor from Heidelberg. The new Versafire EP joins a fleet of other Heidelberg items at Palm Printing and serves as the “workhorse” in the company’s digital division – jogging up to 100,000 clicks for a one variable knowledge career.

palm printing

From still left to suitable: Ryan Hedrick: President, Palm Printing Nicole Baker: CFO, Palm Printing Tim Bowman: Push Operator, Palm Printing and Renee Phinney: Profits Manager, Palm Printing.

Inexpensive. Adaptable. Economical.

With its electronic business targeted primarily on producing mailings for non-earnings and brief run textbooks, Palm Printing requirements a electronic push that is both of those price-productive for extensive-run variable information work and successful for details processing and inline ending. Many thanks to Heidelberg’s uncomplicated pricing product, the Versafire EP is a lot more inexpensive than lots of other digital presses on the current market. “We have another electronic press in property, but the Versafire is our workhorse,” said President Ryan Hedrick. The company runs 80% of its digital function on the Versafire and websites managing some variable data mailings with as lots of as 100,000 clicks in a one career. According to Hedrick, “We could by no means make that on our other electronic press. We would shed funds!”

In addition to its cost-effective operation, the Versafire EP is sturdy adequate to manage prolonged operate work opportunities with outstanding quality thanks to its enhanced toner system, which according to Hedrick, is “like offset” in visual appearance. Palm Printing has also been able to improve its efficiency thanks to the flexibility of the machine’s design, which has enabled the business to include inline ending possibilities this sort of as a punch for wirebound guides and a Plockmatic saddestitcher with 3-sided trimmer and square-back finishing. In accordance to Hedrick, “These additions really have manufactured us so substantially speedier downstream. Now our booklets are even further more along in the approach when they get to the bindery.”

“We Keep Coming Back”

Even with so several electronic print engines available on the market place, Palm Printing’s new Versafire EP, which replaces an more mature generation model, was the only electronic push the corporation deemed. “We’ve purchased from other providers before, and nine instances out of ten, we’re unhappy with the consequence,” said Hedrick. “We retain coming back to Heidelberg.” Outfitted with two Speedmaster presses, a Suprasetter CtP, Prinect Creation & Organization Supervisor, POLAR cutters, and a Stahlfolder, the Versafire EP is a wonderful complement to Palm Printing’s existing Heidelberg line-up. Just after installation in November 2021, the business decided to total a full Heidelberg Print Coloration Management service on both its Speedmaster presses and new Versafire to guarantee the color excellent among the equipment was flawless. This now gives the firm flexibility to be able to run different work for the identical client concerning many devices with matching coloration.

Other advantages of the Versafire EP include things like purchaser obtain to software assistance – both in human being and around the cell phone. When the device was initially mounted, Palm Printing desired assistance with ripping a career containing a substantial total of details. “My operator picked up the cell phone, and another person was quickly ready to assistance him as a result of the method,” claimed Hedrick. “The career took a quarter of the sum of time it would have taken us to finish it on our personal.” Heidelberg’s potent purchaser help is a principal aspect for why Palm Printing carries on to transform to Heidelberg alternatives. “I believe it’s significant to see how a enterprise handles challenges as they arrive up. Any time we have an concern, Heidelberg backs their merchandise 100%. They are the leader as considerably as I’m concerned. A really powerful spouse for us.”

Source: Heidelberg

The previous press release was offered by a firm unaffiliated with Printing Impressions. The sights expressed within just do not instantly mirror the views or viewpoints of the workers of Printing Impressions.


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Ellen C. McGowan

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