Ralph Lauren Introduces State-of-the-Art RL COOLING Technology for Team USA at the Olympic and Paralympic Games Tokyo 2020

Debuts a wearable technology concept that regulates human body temperature

NEW YORK, July 14, 2021–(Enterprise WIRE)–Ralph Lauren (NYSE: RL) right now unveiled Workforce USA’s Opening Ceremony Parade Uniform and debuted RL COOLING, a condition-of-the-art wearable engineering. The technological know-how is a self-regulating temperature cooling unit that will be worn by Team USA’s flag bearer throughout the Olympic and Paralympic Opening Ceremony Parades. Ralph Lauren formulated the innovative system completely for Workforce United states.

“Via the Olympic and Paralympic Game titles, Ralph Lauren celebrates America’s revolutionary spirit and tradition, while embracing modernity and innovation — and it is with that ethos in mind that we approached the development of the RL COOLING know-how,” mentioned David Lauren, Main Branding and Innovation Officer​ & Vice Chairman of the Board, Ralph Lauren Corporation. “Recognizing Tokyo’s summertime heat, we sought to create a answer for Workforce Usa that fuses vogue and function—allowing them to glance and experience their best on a single of the world’s most significant phases.”

The RL COOLING procedure is seamlessly integrated into the garment and disperses warmth from the wearer’s skin via a complex system that monitors and optimizes temperature and makes use of the identical know-how to amazing the world’s most sophisticated laptop or computer units. The result is a cooling sensation that can be immediately felt and is very long-lasting, even in the most oppressive warmth.

“Ralph Lauren’s commitment to providing progressive, sustainable and useful outfits for Group United states athletes aids elevate their Game titles time practical experience,” claimed Peter Zeytoonjian, Senior Vice President of Consumer Products and solutions at U.S. Olympic & Paralympic Qualities (USOPP). “As our Olympic and Paralympic athletes action out on the world-wide phase this summer season, we’re happy to have the continued help of a brand name whose considerate tactic to how they can superior serve our athletes uniquely gains Staff United states of america.”

Ralph Lauren’s determination to groundbreaking innovative alternatives to sustainability problems served as the inspiration for the enhancement of RL COOLING, and the idea is on the main-edge of the rising industry of private thermal administration programs. Ralph Lauren 1st started exploration in this industry with the debut of the Ralph Lauren Heated Jacket at the Olympic Wintertime Video games PyeongChang 2018. Research conducted by State-of-the-art Study Jobs Agency-Power, an agency of the United States Section of Vitality, implies that particular thermal administration is a portable and localized answer that, if scaled, has the opportunity to cut down the reliance on mass strength-intensive cooling programs, like HVAC methods, for private comfort.1

The launch of RL COOLING builds on the Company’s do the job to pioneer, foster and scale sustainable innovation—most not too long ago Ralph Lauren unveiled Coloration on Demand from customers, a innovative dyeing platform that will rework how the manner field shades cotton and declared an expenditure in Pure Fiber Welding, Inc., a foremost sustainable materials science that has revolutionized the use and reuse of plant fibers and resources into patented, large-effectiveness components.

Workforce USA’s 2020 Opening Ceremony Parade Uniform is a basic all-American search that incorporates sustainable components inside of each and every piece. The look includes a navy blazer made from US-grown wool a striped T-shirt run by ECOFAST™ Pure, an highly developed pre-procedure remedy by Dow that allows cotton to be dyed with less water, substances and vitality a printed scarf , footwear and a mask built from confirmed US-grown cotton a striped belt created from Repreve® recycled polyester derived from plastic drinking water bottles and a trim denim pant with a back again patch produced from MIRUM®, an progressive leather-based-alternative content made from renewable assets that is absolutely free of artificial plastics. Each individual merchandise in the uniform is proudly created in the United States.

The entire Ralph Lauren 2020 Team Usa Collection is readily available for invest in in choose Ralph Lauren retail shops and US department shops, and on the net at RalphLauren.com and TeamUSAShop.com.

Ralph Lauren is very pleased to be an Official Clothing store of Crew Usa considering the fact that 2008. Not like most Olympic and Paralympic Groups, American athletes are not supported by federal funding. With royalties from the Polo Ralph Lauren Team Usa Assortment gross sales going to the United States Olympic and Paralympic Groups, the manufacturer is happy to support assist the success of Group United states in this year’s Games and further than.

ABOUT RALPH LAUREN

Ralph Lauren Corporation (NYSE:RL) is a world chief in the layout, marketing and distribution of top quality life style items in 5 classes: clothing, footwear & components, household, fragrances and hospitality. For a lot more than 50 a long time, Ralph Lauren has sought to encourage the desire of a far better life by way of authenticity and timeless type. Its name and exclusive picture have been regularly created throughout an growing amount of merchandise, models and international markets. The Company’s model names—which incorporate Ralph Lauren, Ralph Lauren Assortment, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Youngsters and Chaps, amid others—constitute 1 of the world’s most extensively regarded families of buyer makes. For far more facts, go to https://company.ralphlauren.com.

ABOUT Style THE Change

Design and style the Alter, Ralph Lauren Corporation’s tactic, is both equally a dedication and a journey to generate a beneficial effects in society. It is dependent on our perception that, with each other with our sector, we can supply the modify required for a more sustainable and equitable long run for all. Style and design the Adjust is anchored in commitments that will generate development across our 3 aim areas: Creating Timeless Type, Safeguarding the Environment and Championing Greater Life, and it is underpinned by bold targets that guide the Company’s operate across citizenship and sustainability. Ralph Lauren is a signatory to the We Are However In declaration and the UN Manner Industry Charter for Local climate Motion, pledging to limit our emissions in line with the Paris Arrangement targets. The Enterprise is also a member of the G7 Vogue Pact, a group of manner leaders functioning to quit international warming, restore biodiversity and defend the oceans. For extra information and facts, go to our Firm web-site.

1 DELTA System Overview. Sophisticated Research Initiatives Agency-Strength, U.S. Division of Power. https://arpa-e.electrical power.gov/internet sites/default/files/paperwork/data files/DELTA_ProgramOverview.pdf

View supply version on businesswire.com: https://www.businesswire.com/information/residence/20210714005572/en/

Contacts

Lindsay Knoll
Senior Director, International Manufacturer Communications
[email protected]

Ellen C. McGowan

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