Hercules Benefits From Big Digital Marketing Push
American Tire Distributors Inc. (ATD) is earning sizeable electronic marketing investments on a number of fronts to assistance push people to sellers who market its Hercules brand solutions.
“We’re trying to glance at wherever we can get the most exposure and get Hercules’ brand consciousness out there,” Josh Simpson, senior vice president, proprietary makes, ATD, a short while ago advised MTD.
The brand’s latest sponsorship “is with MotorTrend Television set,” which Simpson reported will “bring Hercules tires to hundreds of countless numbers of screens that are viewed by people, truck fanatics and automotive trade gurus. So we’re seriously fired up about that.”
The MotorTrend Tv deal kicked off in early-June.
“The second new initiative we have is Connected Tv. We’ll be carrying out some advertising and the great matter about that is not only do we get to make connections with viewers to get our image and concept out there, it also will allow us to keep track of what buyers do after they see the Hercules tire ad.
“We’ve noticed an enhance in customers likely to the dealer locator on our website and when they go to that, they discover about precise Hercules dealers and the place to buy products and that way we can keep track of website traffic (into) outlets. That monitoring system is new this calendar year.
“We’ll carry on to continue to keep this as portion of our portfolio as we launch new items later this yr,” explained Simpson.
ATD also is providing Hercules tires to two Tv reveals, Truck U and Two Men Garage.
“We’re vetting our tires into these displays, on automobile builds and (are providing) tire tech strategies. Hosts discuss characteristics and added benefits to generate house the message that Hercules gives selection, benefit and strength.”
And sports marketing and advertising will go on to engage in a job in Hercules’ marketing and advertising endeavours. The Hercules model a short while ago partnered with the Nationwide Hockey League’s Winnipeg Jets franchise.
“I would say that from an association with a expert sporting workforce, this is the biggest detail we’ve performed. And we have gotten seriously good comments from our dealers in Canada about that. A ton of game titles aired in the U.S., much too. So it has been a true beneficial.
“Then we’ve talked about our multi-12 months sponsorship with the NCAA. Almost everything I’ve talked about is in addition to various programs” at unique sporting occasions.
Investing in products and solutions
ATD also proceeds to make big investments in Hercules products and solutions – most lately in the brand’s common Terra Trac AT line, which very last week was expanded to contain two new tires.
The new Terra Trac AT X-Journey addresses the fast increasing CUV section, although the Terra Trac X-Enterprise targets SUVs and light vans.
The tires – whose assortment will ultimately incorporate 57 dimensions for more than 80{3a9e182fe41da4ec11ee3596d5aeb8604cbf6806e2ad0e1498384eba6cf2307e} protection of the all-terrain tire segment – are made in the United States and are now out there for buying.
“The Terra Trac AT II had been our most well known tire and has been very successful,” Simpson reported when the new merchandise were being introduced. “But we see an possibility to extend our brand name by re-assessing the at any time-altering wants of the buyer, primarily based on the autos they generate and the life they lead.”
The Terra Trac line extension is supposed “to assist our sellers capture new product sales – particularly in gentle truck,” noted Simpson.
“We positioned ourselves 18 to 24 months ago to capture gross sales in the light truck tire group. We proceed to see our light truck and SUV (presence) expand. With individuals driving a lot more SUVs and LTs, we count on expansion to proceed properly into 2022.”
