Hightower Selects TIFIN Clout as its Personalized Digital Marketing Platform

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The AI-powered system has two-way integration with Salesforce, e-mail programs and social media platforms that will enable Hightower advisors to make improvements to collaboration and measurement and supply significant growth outcomes

CHICAGO, Might 17, 2022 /PRNewswire/ — Hightower, a single of the nation’s most significant registered expenditure advisors (RIAs), currently declared that it has partnered with TIFIN Clout, aspect of TIFIN Prosperity, to serve as its personalized electronic promoting system, which will make it possible for Hightower advisors to travel more qualified prospects and referrals, accelerate conversions and construct have confidence in with both of those customers and potential customers through successful, measurable advertising campaigns.

The TIFIN Clout platform will help Hightower advisors in going clientele and prospective clients via all the techniques of the shopper journey. As a upcoming-evolution advertising and marketing system, TIFIN Clout employs artificial intelligence (AI) and human knowing to observe consumers and prospective clients by means of the buyer’s journey and supply significant advancement outcomes. The platform has two-way integration with Salesforce, e mail and social media platforms that will make it possible for Hightower to strengthen both equally collaboration and measurement.

Previous yr, Hightower released a bespoke material promoting method that is serving to its advisors increase and join with prospective buyers and clients by offering timely and related assumed leadership. With information established by Hightower’s expert economic writers and entrepreneurs, the customized program presents advisors with obtain to a prosperity of collateral—blogs, podcasts, newsletters, white papers, infographics, functions, social media posts and investor-going through webinars with accompanying support—that can be formatted to match their model. Approximatey 75% of advisors are working with Hightower’s written content software to optimistic success.

“By partnering with TIFIN Clout, we are evolving our articles advertising software to present our advisors with entry not only to complex articles and collateral but also to highly developed tools to track and evaluate their progress,” claimed Meghan McCartan, Hightower Controlling Director, Head of Advertising. “TIFIN Prosperity is an market chief in fintech development options, and we are enthusiastic to pair this technologies with our believed management to produce even much better success for advisors.”

Hightower advisors who carried out a targeted articles system grew 3.2 instances as speedy as their friends in 2021. Advisors who implemented reside/virtual functions for prospective buyers grew two times as quickly as their peers, although advisors employing podcast/Tv/radio and social media techniques, grew at 1.8 occasions and 1.7 moments respectively.

“We are delighted to companion with Hightower and their advisor network to develop new and deepen present relationships with their prospective buyers and consumers. In a globe exactly where just about every trader is distinct and anticipations for personalized consumer engagement are staying established by other industries, corporations will need to stand out amidst all the noise to drive progress even though also improving advisor efficiency.” said Niharika Shah, Common Supervisor of TIFIN Clout.

About Hightower
Hightower is a wealth administration company that provides investment, money and retirement preparing companies to people today, foundations and household offices, as perfectly as 401(k) consulting and income management services to firms. Hightower’s cash alternatives, operational support solutions, dimensions and scale empower its lively local community of unbiased-minded wealth advisors to develop their organizations and aid their clientele reach their vision of “very well-th. rebalanced.” Primarily based in Chicago with advisors across the U.S., the organization operates as a registered expense advisor (RIA). Find out additional about Hightower’s collaborative small business model at www.hightoweradvisors.com.

About TIFIN/TIFIN Clout

TIFIN is an AI-driven fintech that leverages facts science, investment intelligence, and know-how to deliver engaging and customized trader experiences. By connecting people to guidance and investments, TIFIN bridges the hole involving investors, their trustworthy intermediaries, and asset administrators.

Launched in 2018 by Dr. Vinay Nair, a previous Wharton Professor and productive entrepreneur, TIFIN was designed to aid make investing a effective driver of fiscal well-staying by removing frictions buyers face.

TIFIN manages Magnifi, a research-run marketplace for investments TIFIN Wealth, a system for advisors, prosperity professionals, and other intermediaries to deliver better specific outcomes Economical Answers, a digital platform of investor communities all powered via Distill, a central digital distribution and insights motor using TIFIN’s facts platform.

TIFIN Clout is the development advertising and marketing and customer engagement platform inside of TIFIN Wealth. Clout delivers meaningful results — much more potential customers, more rapidly conversions, and engaged clientele — for economical gurus. Through a hybrid human + digital support, Clout offers insights into how clientele and potential clients engage with contemporary, trending, and personalised written content.

Securities available through Hightower Securities, LLC member FINRA/SIPC. Hightower Advisors, LLC is a SEC registered financial investment advisor.

Media Contacts:

For Hightower:
Patty Buchanan
JConnelly
(973) 567-9415
[email protected]

For TIFIN Clout:
Deborah Kostroun
Zito Partners
[email protected]
201-403-8185

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