Southfield’s Stefanini Group Acquires Miami Digital Marketing Agency


Southfield's Stefanini Group has expanded into digital marketing with the acquisition of Ecglobal. // Stock Photo
Southfield’s Stefanini Team has expanded into digital advertising with the acquisition of Ecglobal. // Stock Photograph

Southfield’s Stefanini Group, a world-wide technological know-how corporation composed of far more than 30 businesses, has declared the acquisition of Ecglobal, a electronic marketing and advertising ecosystem answers company with U.S. functions in Miami. Phrases of the transaction had been not disclosed.

“From our very first get hold of with Ecglobal, we acknowledged a terrific synergy involving the businesses. Relocating forward, Ecglobal’s effective software will seamlessly combine with Stefanini’s DNA of innovation, excellence, and shipping of providers,” states Bruno Caloi, merger and acquisition director at Stefanini Group.

With a world wide existence in the U.S., Latin The united states, and Brazil, Ecglobal has produced a collaborative platform with proprietary technology to generate communities and social networks. Its said purpose is for corporations and consumers to interact, collaborate, and co-build far better items and encounters with details owned by organizations.

Ecglobal will complement Stefanini Group’s electronic presenting, Haus ecosystem, which is shaped by the subsidiaries W3haus, an marketing agency Huia, a digital commerce agency Gauge, a electronic goods/channels and functionality enterprise Brooke, a electronic content material producer CAPS an in-house buyer Inspiring, a CRM, loyalty, and engagement system and NOW3, an in-corporation education and learning small business.

The Haus ecosystem will work to fix consumer troubles, making platforms for conversation, experience, and content. By way of the Ecglobal network, internet marketing, innovation, and purchaser experience (CX)/person practical experience (UX), teams can create and validate concepts, future innovations, activities, positioning, and interaction.

In the similar way, the study spot can make strategic insights for advertising and marketing and branding departments. Individuals can brainstorm, co-develop, get information and facts, and impact decisions from brand names and companies they admire.

“We see opportunity prospect to increase our recent electronic internet marketing platform to cross-market concerning buyer bases,” suggests Caloi. “We are at present examining 20 corporations to identify what new technologies and capabilities are offered to add to the Stefanini Haus digital promoting give.”

Guilherme Stefanini, managing associate of Haus, claims Ecglobal reinforces Stefanini Group’s system of adding technologies and intelligence to marketing and advertising to raise final results. By signing up for their respective experience, providers expand their means to assess knowledge, crank out additional intelligence, get closer to consumers, and develop communities.

“In apply, Ecglobal will connect with Stefanini Group’s other electronic advertising and marketing ventures, this kind of as the location of item style, system, and insights from Gauge, generation of developments and discussions for launching W3haus campaigns, advancement of e-commerce inside of of communities, action with influencers, gamification and adoption of loyalty courses in partnership with Inspiring, between other joint initiatives,” states Stefanini. “Our aim is to make Ecglobal just one of the greatest purchaser insights platforms in Brazil and broaden it internationally.”

To find out much more about Stefanini Group, click below.

For far more facts about Ecglobal, click on in this article.


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Ellen C. McGowan

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