What We Can Learn From Burger King’s Digital Marketing Strategy

May perhaps
17, 2021

4 min read through

Viewpoints expressed by Entrepreneur contributors are their very own.

Burger King has been a staple of American rapidly foodstuff for several years. But with the rise of social media, the model has persistently differentiated alone from the level of competition and manufactured certain its voice was read higher than the noise.

Here’s what Burger King is undertaking correct — and what you should be undertaking, too

1. They emphasis on honesty

1 of Burger King’s largest the latest internet marketing strategies centered on their products that contains no artificial preservatives. As a substitute of displaying delectable photos of their food stuff at its ideal, the marketing campaign highlighted photos of moldy burgers. The purpose was to present that their products and solutions are actual, in comparison to McDonald’s, whose food stuff is well-known for (supposedly) under no circumstances acquiring moldy.

This marketing campaign is especially good as individuals come to be much more health-acutely aware. The look for for easy food items that are not stuffed with preservatives has been huge, and Burger King capitalized on it brilliantly.

Individuals don’t constantly want to see your brand’s most effective angles. To make your manufacturer come to feel trustworthy and genuine, really do not be afraid to demonstrate what’s likely on less than the hood — as very long as you can also clearly show people why that’s a superior point.

Related: Meet the Guy Powering Burger King’s and Popeyes’ Viral Promoting Strategies

2. They don’t act way too corporate

One particular of Burger King’s best social media strengths is that their internet marketing group understands the platforms. Their technique to Twitter is almost nothing shorter of masterful.

Rather of submitting stuffy duplicate and staged pictures of their goods, their brand stays on the slicing edge of developments and jokes, posting Tweets that faucet into the suitable news tales of the day. For case in point, when the UK’s Prince Harry stepped down from his place as a Senior Royal and questioned to just go by “Harry.” Burger King tweeted, “@ harry, this royal loved ones delivers section-time positions.” It was a clever way to get edge of the news, connecting on their own to existing gatherings in a lighthearted way.

Apart from news tales, Burger King’s Twitter is entire of witty, enjoyable material. Their Tweets typically connection back again to their very own merchandise with out currently being overtly self-advertising, which consumers really like. Judging by the thousands of likes that every of the earlier mentioned posts obtained, even folks who are not intrigued in Burger King’s food can value what they are sharing. 

Your business should know its platforms, and not be concerned to be everyday. Most buyers are worn out of observing social media posts that examine like advertisements. If you can produce a brand persona which is relatable, buyers are considerably extra probably to follow and have interaction.

Associated: Burger King Is Replying to Grievances About McDonald’s on Fb

3. They know their competitors — and are not shy about mentioning them

One of my favorite Burger King campaigns was their “Whopper Detour” marketing campaign. Shoppers were being told they could get a Burger King Whopper for only a person penny by downloading the Burger King app, driving within 600 ft of a McDonald’s, then ordering a Whopper as a result of the app. They took gain of their levels of competition with McDonald’s to persuade men and women to get from them instead of McDonald’s. Their engaging tweet asserting the advertising was achieved with dozens of replies noting that the marketing campaign was “absolutely hilarious” and “brilliant.”

Burger King ran another marketing campaign connected to McDonald’s final June, which permitted people to trade their McDonald’s fries for Burger King onion rings in honor of Countrywide Onion Ring Working day. Yet again, as an alternative of shying absent from the competition, Burger King brazenly acknowledges and embraces the competitiveness, leveraging it to get additional business and more attention on social media with comical strategies. When it’s not always wise to directly problem your competitiveness as Burger King does, there’s usually area for recognizing that your products is not the only a single on the market place. Use your levels of competition to showcase why your item is far better and why consumers really should pick you as a substitute.

Burger King’s results on social media will come from their willingness to phase outdoors of the common, corporatized social media product and embrace the nuances of the platforms they use. Their advertising is reliable, honest and partaking, with exclusive strategies that seize people’s interest and enable them stand out from their level of competition.

Even though not each brand name ought to be as bold and sassy as Burger King, each and every promoting strategy could consider a web site or two from Burger King’s playbook.

Relevant: Burger King ‘mocks’ McDonald’s and responds to its disregarded prospects